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Creatives' Management Score: How Is It Calculated And How Can I Improve?
Creatives' Management Score: How Is It Calculated And How Can I Improve?
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Written by Laura Martinez
Updated over 2 months ago

Creative Directors manage their creatives, set realistic timelines, and ensure high-quality work through clear, actionable feedback. While CDs don’t produce the work themselves, they provide guidance and creative vision to keep projects on track. Using project briefs, storyboards, concepts, mood boards, and other tools, they help streamline the process and support their team in delivering strong final results.

Score Calculation

For each performance pillar, we ask several questions during feedback reviews. You can score up to 10 points for each question. We then calculate the average score for that pillar and multiply it by 10, giving a maximum score of 100 for that pillar in that specific review. All the feedback scores are then averaged to give you the Total Pillar Score, which you see in your portal.

The weight of this score is x1.

Types of reviews where your Creatives Management are rated:

  • Quality Assurance (QA) Reviews

  • Creatives Reviews

Creatives' Management: Questions And Points

QA Checks Questions

  • Assessment of the severity of a Creative's flag. Is the creatives concern valid? How sever is the incident?

  • Were there sufficient iterations / revisions to help the Creative get to the result needed? Check the internal Miro if applicable.

  • Does the work seem quality controlled? Is it the exact same deliverable the creative provided? Alignment or whitespace errors? Grammar? Typos? Margin errors? Widow words?

Creatives Reviews Questions

  • Were there sufficient iterations / revisions to help the creative(s) get to the result needed?

  • How reasonable was the timing of the project?

  • If applicable, were weekends or holidays taken into consideration?

  • Rate Timeline, including Milestones, Check-ins, etc.?

  • Rate the Project Brief

Creatives Management: Trainings

How To Source Creatives & Build Your Team
Best Practices For Collaborating With Your Creatives
Effective Feedback & QA For Creatives' Deliverables

Creatives Management: Additional Resources

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