Creativity is at the core of every successful project, and Creative Directors play a key role in fostering it while ensuring designs align with client expectations.
Strong creative leadership means providing a variety of well-thought-out concepts, maintaining a keen eye for design, and delivering aesthetics that fit the brand. Clients should feel they receive fresh, inspired ideas, while creatives should be supported with the right direction and resources. CDs should ensure presented concepts are distinct, well-developed, and backed by moodboards, concepts, storyboards or other visual references, setting the stage for high-impact creative work!
Score Calculation
Score Calculation
For each performance pillar, we ask several questions during feedback reviews. You can score up to 10 points for each question. We then calculate the average score for that pillar and multiply it by 10, giving a maximum score of 100 for that pillar in that specific review. All the feedback scores are then averaged to give you the Total Pillar Score, which you see in your portal.
The weight of this score is x1.
Types of reviews where your Creativity skills are rated:
Client Reviews
Creatives Reviews
Quality Assurance (QA) Checks
Creativity: Questions And Points
Creativity: Questions And Points
Client Review Questions
How did clients rate Designity creativity?
How did clients rate the amount of options and concepts provided to them?
Creatives Review Questions
Was creative leadership demonstrated? Was a good eye for design and a sense of style demonstrated?
Was an appropriate amount of inspiration provided? Was the variety of styles, concepts, and ideas appropriate? Was the aesthetic fitting for the brand?
QA Checks Questions
Were there distinct concepts or just variations of the same thing for deliverables?
Were the concepts complete with moodboards or inspiration for deliverables?