(+2 points) Layout of the project on the Miro board is consistent (spacing between assets, sizing of individual assets, font size, etc.)

(+2 points) No evident typos or grammar mistakes

(+2 points) The deliverable has a name and a date

(+2 points) Provided a verbal and/or visual explanation of the idea or deliverable in progress, giving the client context

(+1 point) There is a loom video for the deliverable

(+1 point) The Loom video provided a walkthrough of the deliverable's behind-the-scenes process

(+1 point) The loom video presenting the deliverable is copied on the Miro board

(+1 point) The deliverable is presented in a mock-up

(+1 Point) Two concepts are missing based on the client plan

(+1 Point) One concept is missing based on the client plan

(+2 Points) Submitted the appropriate number of concepts or idea options based on the client plan or modified brief

(+2 Points) Distinct concepts were created, rather than just different versions of the same concept (for speed or creativity). OR, how different versions (for production)

(+2 Points) 1 extra concept presented to the client

(+2 Points) 2 extra concepts presented to the client

(+2 Points) Included TITLES that differentiate the concepts or deliverables, or differentiate parts of a deliverable ( i.e., "Concept A- geometric shapes")

(+2 Points) Added KEY WORDS or descriptive sentences to highlight design elements, helping the client understand differences between deliverables and provide more specific feedback (i.e., black background, bold typography, fine-lined icons)

(+2 Points) Added VISUAL REFERENCES to convey the intention of the concept or ideas. This references can be used to communicate inspiration (i.e., storyboards, images, moodboards, etc)

(+2 Points) Included a WHY a set of creative decisions were taken to design an specific idea or concept. (i.e., black background because it aligns with the brand guidelines, or because we want to convey a professional tone)

(+2 Points) Showcased how the client feedback was implemented

(+2 Points) Showcased how a client idea was implemented or interpreted

(+2 Points) Showcased how this integrates or elevates to the branding of the client, or the products/services they offer. i.e. a strategic recommendation to move the brand into a different or better direction such as "you want to target younger audiences, so we decided to use pictures of younger people"

(+3 points) Color choices are consistent throughout and make sense with brand identity

(+3 points) Chosen colors allow for sufficient contrast and readability

(+2 points) Colors contribute to a harmonious composition of the deliverable

(+2 points) 60-30-10 rule for colors is followed

(+2 points) No more than 3 different fonts are used

(+1 point) Font sizes create visual hierarchy and increase readability

(+1 point) No widow words

(+1 point) No weird spacing or misalignments of text elements within a text box

(+1 point) Spacing between lines of text is consistent and sufficient for readability

(+2 points) Spacing between titles and text is consistent

(+1 point) Justification of text doesn't create stretched lines of text

(+1 point) Capitalization (sentence vs. title case) and hyphenation are consistent

(+2 points) Text and visuals are consistently aligned to a side or center

(+2 points) Margin and column sizes are equally distributed

(+1 point) No awkward negative space, with enough space around elements for clarity and balance

(+1 point) Whitespace creates enough contrast

(+2 points) Maintained consistency in patterns, lines, icons, and other graphic elements, ensuring they belong to the same family and share a similar style

(+2 points) Used patterns, shapes, and icons to create a visual hierarchy, rather than simply filling in white space