Hard skills are essential to producing high-quality, effective work at Designity. Creative Directors are expected to be highly skilled in their specialty (marketing, branding, website design, website development, among others) and proficient with the necessary tools to execute projects successfully.
CDs must also assess their skills based on feedback from both clients and creatives, continuously improving their craft to meet project goals and exceed expectations.
How skilled are you in your specialty? How well can you use the tools needed?
Score Calculation
Score Calculation
For each performance pillar, we ask several questions during feedback reviews. You can score up to 10 points for each question. We then calculate the average score for that pillar and multiply it by 10, giving a maximum score of 100 for that pillar in that specific review. All the feedback scores are then averaged to give you the Total Pillar Score, which you see in your portal.
The weight of this score is x1.
Types of reviews where your Hard Skills are rated:
QA Checks
Client Reviews
Creatives Reviews
Hard Skills: Questions And Points
Hard Skills: Questions And Points
QA Checks Questions And Points
Were the right amount of options or distinct concepts presented?
Rate the creativity and quality of options
Production should include: no concepts + 1 extra idea.
Speed should include: 3+1 Concepts with Moodboards.
Creativity Work should include: 6+1 Concepts with Moodboards.
(+1 Point) Two concepts are missing based on the client plan
(+1 Point) One concept is missing based on the client plan
(+2 Points) Submitted the appropriate number of concepts or idea options based on the client plan or modified brief
(+2 Points) Distinct concepts were created, rather than just different versions of the same concept (for speed or creativity). OR, how different versions (for production)
(+2 Points) 1 extra concept presented to the client
BONUS
(+2 Points) 2 extra concepts presented to the client
Color
(+3 points) Color choices are consistent throughout and make sense with brand identity
(+3 points) Chosen colors allow for sufficient contrast and readability
(+2 points) Colors contribute to a harmonious composition of the deliverable
(+2 points) 60-30-10 rule for colors is followed
Typography
(+2 points) No more than 3 different fonts are used
(+1 point) Font sizes create visual hierarchy and increase readability
(+1 point) No widow words
(+1 point) No weird spacing or misalignments of text elements within a text box
(+1 point) Spacing between lines of text is consistent and sufficient for readability
(+2 points) Spacing between titles and text is consistent
(+1 point) Justification of text doesn't create stretched lines of text
(+1 point) Capitalization (sentence vs title case) and hyphenation are consistent
Composition (Layout & Whitespace)
(+2 points) Text and visuals are consistently aligned to a side or center
(+2 points) Margin and column sizes are equally distributed
(+1 point) No awkward negative space, with enough space around elements for clarity and balance
(+1 point) Whitespace creates enough contrast
(+2 points) Maintained consistency in patterns, lines, icons, and other graphic elements, ensuring they belong to the same family and share a similar style
(+2 points) Used patterns, shapes, and icons to create a visual hierarchy, rather than simply filling in white space
Creatives Review Questions
How did creatives rate your skill Level in Design Process, Project Process, Design Sense, Marketing, Content and Copywriting, etc.?
Client Review Questions
How did clients rate how well the team understand their brand?
How did clients rate the amount of options and concepts provided?
Hard Skills: Additional Resources
Hard Skills: Additional Resources
Templates
Template For Planning A Complex Web Design Project by Joseph - 06/2024
Template For Planning A Thorough Branding Project by Joseph - 06/2024
Template For Planning A Video Project by Joseph - 06/2024
Brand & Marketing Strategy Guide
Brand Script & Strategy Guide by Shahrouz - Updated 04/2024
Brand & Marketing Strategy Resources by Joseph - 07/2023
How to Use The Brand Script & Strategy Guide by Joseph - 07/2023
Brand Philosophy Exercises Walkthrough by Catherine -09/2023