Ensuring that Creatives follow brand guidelines is essential for maintaining brand consistency and identity across all design projects.

To ensure that Creatives adhere to brand guidelines, it's important to review the guidelines with them and emphasize the importance of referring back to these guidelines throughout the creative process.

Furthermore it is important to supply Creatives with feedback if they do not follow the client's brand guidelines. If needed, you could hold small workshops or training sessions to familiarize Creatives with the brand guidelines. You should explain the rationale behind the different brand elements and how they contribute to the overall brand image.