In your introduction, focus on highlighting your role and responsibilities as the Creative Director, rather than reintroducing yourself personally. Why? By this point, the client will have already watched your Creative Director video before this call. Clients often assume we are fully dedicated to their account, so it's important to clarify that, while you oversee the project, you are not the hands-on creative. Instead, emphasize your role in providing strategic direction, developing briefs, managing timelines, and overseeing all aspects of the project.

Avoid mentioning that this is your first client with Designity during the Kick-Off Call. Even with over 10 years of experience, saying 'first-time' can give the impression that you are new to creative direction, which is not the case.