The Designity business model is based on having a Creative Director that manages the Creative team for the clients. We want to give the option to Creative Directors to also do some creative work on a few accounts but need to limit the amount of positions they can hold in order to provide jobs to the creative community.

The main responsibilities of the CD include to manage and mentor their creative teams, manage the projects, provide creative leadership and guidance, and to manage the client relationship. Not to create the actual designs.