While Creatives are typically assigned to individual tasks, there are situations where multiple Creatives working together can benefit the client’s ROI. For example, in a complex branding project, a Senior and a Pro Creative might collaborate during the ideation phase to explore more options.
To represent this on the Airtable timeline, follow these steps:
Create separate tasks for each Creative working on the project.
Ensure each task has the correct start date, phase assignment, Creative level, Creative name, and duration.
Clearly name each task to reflect its unique contribution. For example:
Senior Task: “Brand Direction Concepts (2 Options)”
Pro Task: “Brand Direction Concepts (4 Options)”
When communicating with the client (e.g., in your Loom update), highlight that two Creatives are collaborating on the project and why this is beneficial.
This approach ensures clarity in task management and helps the client understand the value of having multiple Creatives on a single project.