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What are some examples of difficult client types I may encounter as a Creative Director?
What are some examples of difficult client types I may encounter as a Creative Director?

Difficult types of clients

Updated over 3 months ago

The Perfectionist

This client meticulously focuses on minute details, frequently requesting revisions and being overly particular about small details. They may obsess over minor design elements, leading to project delays.

The Scope Expander

This client often asks for additional features, functionalities, or design elements that were not initially part of the project scope. They might introduce complex animations or interactive elements, disregarding the impact on timelines and budget.

The Impulsive Decision-Maker

This client tends to make sudden decisions without fully considering the consequences. They frequently change their mind about crucial project elements, causing disruptions to the project plan. For example, they might unexpectedly alter the color scheme of a branding project, resulting in wasted time and effort on previous design iterations.

The Disengaged Client

This client lacks active involvement and is unresponsive or slow to provide feedback or approvals. They consistently miss meetings and delay critical decisions, hindering project progress and milestone finalization.

The Micro-Manager

This client lacks trust in the design team's expertise and closely scrutinizes every design step. They provide detailed instructions on font choices, color palettes, and layout adjustments, often overriding the design team's recommendations, leading to constant feedback and direction changes.

The Gatekeeper

This client involves multiple decision-makers, resulting in conflicting feedback and delays in reaching a consensus. Diverse opinions and preferences from various stakeholders create challenges in project progression. For instance, input from different departments or individuals with varying priorities prolongs the decision-making process.

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