When a client makes an unrealistic or impossible request, it’s important to communicate clearly and educate them about the process. Start by being honest about the feasibility of their request and explain the challenges or constraints involved. Use a detailed project timeline to illustrate what goes into the work and why it takes time. This is especially important if the client is unfamiliar with design processes—it’s your job to guide them and provide clarity.

If the situation allows, you can propose delivering parts of the project by their requested deadline while completing the rest according to a realistic timeline. Another option is to present an alternative timeline tied to a plan upgrade or the addition of another Creative, which could help meet their expectations more quickly.

Throughout these conversations, strive to end with open-ended questions that encourage the client to share their thoughts and ideas. This approach avoids simple "yes" or "no" responses and fosters a more collaborative relationship.

By combining transparency, education, and solutions, you can effectively manage client expectations while maintaining professionalism.

Important: Once you submit a timeline to a client and they agree to it, you have to deliver on it. It is not possible to adjust the timeline afterwards unless the scope changed or the client does not provide you with what is needed from their side.